16+ years in the industry · Kyiv to Bali
Artists on the label
The people who define the MANTRAPEOPLE sound
You're making career decisions without the full picture
Career moves feel random because most of the picture is hidden. Deals change, timing shifts, and most artists never see what's actually driving the outcome.
What a deal is really made of
Contract terms
Advances, ownership and exclusivity clauses decide what you actually keep, long after the deal is signed and forgotten.
Royalty splits
Percentages shift every time a contract renews, and most artists don't think to renegotiate until it's already too late.
Release timing
Momentum builds or dies in the weeks around a release. Most schedules get set without a real strategy behind them.
PR and visibility
Attention doesn't happen by accident. Without a real plan behind it, most of that attention goes to someone else instead.
Tell Serge about your situation
Share where you're at right now: your current stage, deals, and what you're aiming for. Serge reviews every request personally, so expect a real answer, not a template reply.